15-45.Globalization is one of the most discussed topics in the current conjuncture of this society, compared to an integrating agent between different locations in the world, and one of the particularities of this multinationalization is the fact that it reveals itself in different areas of society: economy, security, culture, education, politics etc. Belo Horizonte: Autêntica Editora, 2010, cap. Audiosivual comunitário e educação: histórias, processos e produtos. In: LEONEL, Juliana de Melo MENDONÇA, Ricardo Fabrino (Org). Alguns argumentos em prol do audiovisual comunitário. Plano de Diretrizes e Metas para o Audiovisual: O Brasil de todos os Olhares para todas as Telas. The Study of Generations: A Timeless Notion within a Contemporary Context. Mapeamento e Impacto Econômico do Setor Audiovisual no Brasil. Millenials Rising: The Next Great Generation.

As Crianças como Consumidoras: Uma análise psicológica do Mercado Juvenil. Science Communication with the generation Z project. The Generation Z: Made within the framework of the TÁMOP 4.2.3. Mercado Brasileiro do Audiovisual e a TV no Brasil. Rio de Janeiro: Zahar, 1998.ĭIAS, Fernando de Souza. Rio de Janeiro: Zahar, 2011.īAUMAN, Zygmunt. TCC (Mestrado em Comunicação) - FACULDADE CÁSPER LÍBERO, 2013īAUMAN, Zygmunt. Setor audiovisual tem crescimento mais acelerado do que o conjunto da economia brasileira. In this project we will understand how the Generation Z called Immediatist consumes audiovisual products.ĪNCINE. The research seeks to identify how Generation Z searches for new content on the available display platforms and how they are transforming the audiovisual production chain and presenting challenges and opportunities to the market, that needs to deal with new forms of consumption, new business models and new demands of an increasingly demanding consumer generation, immediatist, accustomed to multiplatform access and content on demand. We will analyze the data collected and understand how convergence integrates the young members of Generation Z into the consumption of audiovisual content, we will see how the flow of these receivers works through the main means of distribution of the audiovisual in Brazil, with the intention of understand how the Internet and the digitization of audiovisual content may influence the distribution and consumption of the final product.

In this research we will perform a mapping of the consumption form of Generation Z, we will understand the reason for being called immediatists and how they behave through society and technology. Generation Z audiovisual content immediate convergence consumption.

Modernidade Líquida by Zygmunt Bauman